SmartSwing AI — Marketing Dashboard

Analysing your data…

Total Contacts

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Active Enrollments

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Leads in active cadences

Content This Week

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AI Tasks Run

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Total agent runs

Leads Captured

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All time

WhatsApp Status

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	Name	Email	Type	Stage	Country	Source	Channel	Tags	Actions
👥 No contacts yet Add your first contact to get started with the CRM.

Email Enrichment

Scrape club websites or federation profiles to find contact emails for leads with placeholder addresses.

Enrich:

Leads

All contactable leads (email or phone). Click a name to view their 360° profile. Click Enroll to assign them to a cadence.

Lead	Cadence	Step	Last status	Next step at	Enrolled	Actions
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Email & SMS Cadences

10 pre-built sequences using SPIN, Corporate Visions, neuromarketing, and virality techniques. Click any cadence to expand steps.

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0 scheduled · 0 drafts · 0 published · 0 awaiting approval

Platform: | Status:

Tip: drag posts between days to reschedule · click a day to see all posts for that day

Enrollments

Leads actively running in each sales cadence. Click Opt out to remove a lead; conversion auto-removes on CTA click or checkout.

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Activity History

Unified log: cadence steps sent, CTA clicks, opt-outs, conversions, content created, posts published, emails/SMS sent.

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🟢 WhatsApp Inbox

Every reply from prospects via WhatsApp. Click any row to match it against marketing_contacts and reply (within the 24h customer-service window).

Total today

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Unhandled

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Opt-outs (STOP)

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Last inbound

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🛑 Opted-out contacts —

Contacts who replied STOP / PARAR / ALTO / etc. — cadence runner auto-skips any pending WhatsApp steps for them. Click Restore if a contact reached out and asked to opt back in (document their consent in writing).

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📊 Recent send activity (last 50 steps)

Live view of the 50 most recent cadence steps — sent/delivered/read/failed with reason. Use this when prospects report 'I didn't get it' to verify Meta/Resend actually sent the message.

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Content Map

Research-driven planning. Click any item to seed a brief in Pipeline Studio.

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AI Marketing Agents

Select an agent, describe your task, and get expert output.

✍️

Copywriter

Direct response copy using SPIN + Corporate Visions methodology

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Social Media Manager

Platform-native content for TikTok, Instagram, YouTube, Facebook

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Content Creator

Scripts, captions, storyboards adapted to each platform

🎨

UI/UX Designer

Design briefs, wireframe descriptions, CRO recommendations

📣

Marketing Director

Campaign strategy, content maps, team coordination, 30/60/90 plans

Viral Templates — Click to Use

Save as draft + Generate visual (DALL-E, branded)

Platform: Hooks:

Agent	Task	Status	Time	Action
No tasks run yet. Select an agent above and describe a task.

Launch a full agent pipeline. The Marketing Director coordinates all agents automatically based on the workflow type.

Workflow Type

Platform / Target

Title / Topic

Additional context (optional)

1. Planner — generate ContentBrief idle

2. Copywriter — generate copy from brief waiting for brief

3. Visual — generate image from brief waiting for brief

4. Assembler — build PostPackage (deterministic) waiting for visual / copy

5. Editor-in-Chief — score on 6-dim rubric waiting for package

6. Preview & Publish waiting for package

Publish + calendar buttons appear after Assemble.

📊 Analytics freshness: —

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Site Visitors (30d)

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Page Views (30d)

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Avg Session Duration

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Bounce Rate

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Email Open Rate

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Email Click Rate

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Trial→Paid Conversion

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Signup Rate

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MRR

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IG Followers

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TikTok Followers

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YouTube Subscribers

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FB Followers

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Social Eng. Rate

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/ 100

Based on sentiment, mentions,
SEO visibility, and social engagement

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Title	Platform	Reach	Eng. Rate
No published content yet. Publish a post from the Content tab to see it ranked here.

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CMO Approval Queue

Review and approve content before it goes live. All agent-generated content lands here first.

Content	Type	Platform	Agent	Scheduled For	Status	Actions
✅ No items awaiting approval Content generated by AI agents will appear here for your review.

📢 Campaigns

A campaign is a time-bound, goal-oriented marketing initiative that coordinates multiple channels and content types around a single objective.

Has a defined start and end date
Targets a specific persona or segment
Includes multi-channel content (email, social, ads)
Tracks budget and ROI
Use when: launching a product, seasonal push, event promotion, B2B outreach blitz

📧 Cadences

A cadence is an automated sequence of emails/SMS triggered when a contact enters a specific stage or meets certain criteria.

Evergreen — runs continuously once activated
Triggered by contact actions (signup, trial start, etc.)
Sequential steps with defined delays
Personalized per contact
Use when: nurturing leads, onboarding, trial-to-paid conversion, re-engagement, win-back

Paid Media & Visibility

Manage ad campaigns, generate viral copy, and optimize SmartSwing for search & AI discovery.

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Each playbook includes full step sequence (research → creative brief → ad creatives → launch → retargeting) and ready-to-use ad creatives.

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Impressions

Clicks

Spend

CTR

CPC

ROAS

Leads

Cost/Lead

Industry Benchmarks — Tennis/Fitness Apps

CTR: 1.5–2.5% CPC: $0.80–$1.80 CPL: $8–$22 ROAS: 3–6×

Audience

Objective

Tone

Key Message / Offer (optional)

🎾 Tennis — Aspirational

🎾 Tennis — Data / Credibility

🏓 Pickleball — Growth Angle

🎯 Universal — CTA Hooks

🎾 Competitive Tennis Player

Age: 18–45 · Gender: All
Interests: Tennis, USTA, Tennis Channel, Tennis Warehouse, Rafael Nadal, Novak Djokovic
Behaviors: Engaged shoppers, Sports equipment buyers
Placement: Instagram Feed + Reels, Facebook Feed

🏓 Pickleball Enthusiast

Age: 30–65 · Gender: All
Interests: Pickleball, Pickleball Central, PPA Tour, Major League Pickleball, Selkirk Sport
Behaviors: Active sports participants, Online sport shoppers
Placement: Facebook Feed + Groups, Instagram Reels

👨‍🏫 Tennis Coach / Instructor

Age: 25–55 · Gender: All
Interests: Tennis coaching, PTR, USPTA, Tennis education
Job Title: Tennis instructor, Coach, Sports trainer
Placement: LinkedIn + Facebook Professional, Instagram

🏆 Junior Tennis Parent

Age: 30–50 · Gender: All
Interests: USTA Junior, Junior tennis, Youth sports, Tennis academy
Life Events: Parent of school-age children
Placement: Facebook Feed + Messenger, Instagram

💡 Retargeting tip: Build a Lookalike Audience (1–3%) from your highest-LTV subscribers. Use website Custom Audiences for anyone who visited /pricing but didn't convert — target with the free trial hook.

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Month	Topic	Target Keyword	Type
Apr	How AI Analyses Your Tennis Forehand in 3 Seconds	tennis forehand analysis	How-to / GEO bait
Apr	Best Pickleball Apps 2026: Full Review & Comparison	best pickleball app	Comparison / GEO
May	What Pro Tennis Players Do Differently (And How AI Replicates It)	pro tennis technique secrets	Aspirational / SEO
May	SmartSwing vs SwingVision: Which AI Tennis App Wins?	swingvision alternative	Competitor / GEO bait
Jun	How to Fix Your Pickleball Kitchen Errors with AI Analysis	pickleball kitchen technique	How-to / GEO
Jun	Tennis Biomechanics 101: What the Data Says About Top Players	tennis biomechanics	Data / LLMO bait

Settings

Admin controls for the marketing dashboard.

Change the 6-digit code required to access this dashboard.

Current Code

New Code (6 digits)

Confirm New Code

Connect your social media accounts for content publishing.

⚠️ Setup required: Instagram and Facebook publishing require a permanent Page Access Token added to your Vercel environment variables. Follow the step-by-step guide below.

To activate Facebook and Instagram posting, you need 3 values added to Vercel. Here's exactly how to get them:

Step 1 — Create a Meta App

Go to developers.facebook.com/apps
Click Create App → choose "Business" type
Name it "SmartSwing Publisher" → select your Business account
Add product: Facebook Login + Instagram Graph API

Step 2 — Get a Never-Expiring Page Access Token

Go to Business Settings → System Users
Click Add → name it "SmartSwing Publisher" → role: Admin
Click Add Assets → select your Facebook Page → toggle Full Control
Click Generate New Token → select your App → set expiry to Never
Enable permissions: pages_manage_posts, pages_read_engagement, instagram_basic, instagram_content_publish
Copy the token → this is your META_PAGE_ACCESS_TOKEN

Step 3 — Find Your Page ID & Instagram Account ID

Page ID: Go to your Facebook Page → click About → scroll to bottom for Page ID, OR visit graph.facebook.com/me/accounts?access_token=YOUR_TOKEN
Instagram Account ID: In Graph API Explorer, call /me/accounts → find the page → call /{page-id}?fields=instagram_business_account → the id field is your META_IG_ACCOUNT_ID

Step 4 — Add to Vercel Environment Variables

Go to Vercel → SmartSwing AI → Settings → Environment Variables and add:

                    META_PAGE_ACCESS_TOKEN = YOUR_NEVER_EXPIRING_TOKEN

                    META_PAGE_ID = YOUR_FACEBOOK_PAGE_ID

                    META_IG_ACCOUNT_ID = YOUR_INSTAGRAM_ACCOUNT_ID

After adding, click Save then Redeploy the project for the variables to take effect.

💡 Graph API Explorer: Use developers.facebook.com/tools/explorer to test your token and find IDs before adding to Vercel.

SMS sending is configured via Amazon SNS through Vercel environment variables.

⏳ Checking SMS configuration…

Note: All US SMS requires A2P 10DLC registration. Amazon SNS offers 100 free SMS/month in the free tier.
Endpoint: /api/marketing/send-sms
Credentials: Managed via AWS_ACCESS_KEY_ID and AWS_SECRET_ACCESS_KEY in Vercel env vars.

Send messages via WhatsApp Cloud API. Uses your Meta Business access token.

⏳ Checking WhatsApp configuration…

Quick Send

Note: Template messages work anytime. Free-form text only works within 24h of the user's last message.
Endpoint: /api/marketing/send-whatsapp
Credentials: WHATSAPP_PHONE_NUMBER_ID + META_PAGE_ACCESS_TOKEN in Vercel env vars.

Email sending is configured via Resend through Vercel environment variables.

✓ Resend is configured via RESEND_API_KEY in Vercel.

Default From Address

All credentials are stored securely in Vercel environment variables. Manage them in the Vercel dashboard.

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Manually enter your current social media follower counts. These are displayed on the Analytics tab.

Instagram Followers

TikTok Followers

YouTube Subscribers

Facebook Followers

Tip: These values are stored locally and populate the Analytics KPIs. Connect platform APIs above for automatic syncing.

Marketing integrations

Connect email, search, and social platforms so the marketing console can surface real analytics and publish content. All fields are optional; the rest of SmartSwing works without them.

Email delivery (Resend webhook)

Email events (last 30 days)

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Delivered

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Opened

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Clicked

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Bounced

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Complained

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Open rate

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Click rate

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Configure webhook in Resend

Open Resend → Webhooks and click Add endpoint.
Paste this URL: https://www.smartswingai.com/api/resend-webhook
Tick these five event types:
- email.delivered
- email.opened
- email.clicked
- email.bounced
- email.complained
Copy the Signing secret and set it as RESEND_WEBHOOK_SECRET in Vercel env vars.

Google Search Console

Search performance integration

Pulls impressions, clicks, CTR, average position, top queries, and top pages directly from Google Search Console for the marketing console's SEO panel.

GSC_SERVICE_ACCOUNT_JSON

Set in Vercel → Project → Settings → Environment Variables. Paste the full JSON key.

GSC_SITE_URL

Exactly as registered in Search Console (e.g. https://www.smartswingai.com/ or sc-domain:smartswingai.com).

Setup instructions

Open Google Cloud Console → Service accounts and create a new service account (any name, no roles required).
Click the service account → Keys → Add key → JSON. Download the JSON file.
Copy the client_email from that JSON. Go to Search Console → your property → Settings → Users and permissions → Add user → paste that email with Restricted permission.
In Vercel, set GSC_SERVICE_ACCOUNT_JSON = the full JSON file contents (as a single string) and GSC_SITE_URL = your Search Console property URL.
Redeploy. The marketing console's Search Console panel will start showing real data.

Marketing Dashboard

Email Enrichment

Leads

Email & SMS Cadences

Enrollments

Activity History

🟢 WhatsApp Inbox

Content Map

AI Marketing Agents

CMO Approval Queue

📢 Campaigns

📧 Cadences

Paid Media & Visibility

Settings

Marketing integrations

Email events (last 30 days)

Search performance integration

Platform access tokens